Vivid Seats vs Stubhub: fees, legit tickets, and more

Lillie Spikes

Vivid Seats and Stubhub are two platforms that allow you to buy or sell tickets for sports, concerts, or theatre events. The advantage of both sites is that they are competitive and are the best online marketplaces for purchasing hard-to-find tickets.

But assuming that you want to buy a ticket and both websites have what you want, do you go for Vivid Seats or Stubhub? And if you want to sell a ticket, which app is the best to use?

Generally, a few factors can help you determine which one between Vivid Seats and Stubhub is the best to use to buy or sell tickets. Having used both platforms, I will provide my suggestions based on personal experience.

Price is the first factor to consider, especially if you are on the hunt for the most affordable service. Next, you should consider reliability. Not only should the service work every time you need it, but you should also be sure to get a genuine ticket or receive a refund if something goes wrong.

Finally, check the protection policy to understand how the platforms protect buyers and resellers.

Now that you’ve understood the above, I’ll delve into a comparison between the two.

Is Vivid better than StubHub?

Vivid Seats and StubHub are almost the same in many ways. For example:

1. Ticket listing

It is free to list a ticket on Vivid Seats and StubHub. Also, the two platforms allow you to list multiple tickets at once.

But there are several areas where the two services differ.

Vivid Seats
Seat booking on VividSeats

Vivid Seats allows you to list tickets for multiple events in different seat locations. However, you must create separate listings for the set of tickets you want to sell. Also, if you sell tickets frequently, you may have to upgrade your Vivid account to list your tickets easily.

On the other hand, StubHub allows you to list tickets on more than one marketplace. However, if you sell tickets elsewhere, you must delete your listings on StubHub to prevent a double sale.

2. Fees

Vivid Seats is more open regarding the fees it charges its customers, unlike StubHub, which does not disclose its fees. Buying from Vivid will charge you a service fee of between 20% and 40%. Furthermore, Vivid charges a shipping or delivery fee to deliver the purchased tickets.

StubHub fees for buying or selling tickets are not straightforward. That is because the company has not set a percentage for fees. Furthermore, its fees can change anytime based on the ticket price. Therefore, you will only know how much StubHub has charged you at checkout.

3. Price adjustments

If you are a seller on Vivid Seats or StubHub, you can change the price of your tickets anytime. Both platforms allow you to adjust the prices upwards or downwards.

However, Vivid Seats cannot hold tickets for you to purchase later. Also, StubHub requires a seller to change the ticket price before the ticket sells.

4. Deals and discounts

A list of events on StubHub

Vivid Seats and StubHub have deals and discounts for their tickets. If you want to get discounts from Vivid Seats, you must do the following:

  • Sign up for an account with Vivid Seat or place an order online.
  • Agree to receive email newsletters.

If you agree to receive email newsletters, you will start receiving discounts in your inbox.

Alternatively, download the Vivid Seats app and allow push notifications. The app will send you discounts for events.

Similarly, you can get StubHub coupons or promos by signing up for marketing and promotional emails.

5. Customer rewards

Vivid Seats and StubHub offer customer loyalty programmes. For example, if you use Vivid, you will earn credit for every in-app purchase.

StubHub also offers a loyalty programme to its users. However, only a few can access it. In other words, customers that have spent more than $10,000 a year can participate in the StubHub Beyond programme.

6. Buyer protection

Vivid Seats and StubHub are similar in how they offer buyers protection. For example, Vivid Seats offers a programme called 100% Buyer Guarantee. The programme guarantees that customers will receive the full-service customer care and safe and secure transactions.

Also, Vivid Seats promises to deliver valid and authentic tickets before the event. Your order will be accurate, and you will receive compensation for a cancelled event.

On the other hand, StubHub offers a programme called FanProtect. The programme ensures you only buy valid tickets to any event. If the event gets cancelled, you get your money back. Also, the platform will do everything possible to find replacement tickets if your order has an issue.

And if you bought a ticket for an event that got cancelled and not rescheduled, FanProtect will give you a credit worth 120% of the amount you paid for the event or receive a cash refund.

Why are tickets cheaper on Vivid Seats?

Depending on the occasion, Vivid Seats may display tickets at lower prices than other platforms. That is because some users sell No Fees tickets.

In other words, you do not have to pay a fee to purchase the ticket. However, that can be troubling if the ticket does not have straightforward pricing since the final price may be more expensive.

Secondly, Vivid Seats has a massive inventory of tickets for different events. Therefore, it is easy for buyers to get great deals and save some money on their purchases.

Why are Vivid Seats fees so high?

Vivid Seats fees can be high because the company does not own or generate tickets. Instead, it only acts as an intermediary between a ticket seller and a buyer.

Therefore, independent ticket sellers set ticket prices based on the current market value. Then, the platform charges a fee of between 20% and 40% of the original ticket price, delivery fee, and service fee.

What makes Vivid Seats different?

Vivid Seats

Vivid Seats is different because it is an open-market platform. Therefore, it relies on other people to offload their tickets to get an inventory to sell you a ticket.

Then, the service charges the buyer and seller for using its platform.

Does StubHub have hidden fees?

StubHub has several fees that may not appear when you complete the purchase of a ticket. Generally, the platform does not set a percentage for its fees.

Furthermore, fees can change anytime based on ticket price, time of the event, updated event information, and supply and demand. Therefore, determining the platform’s fees is challenging.

Does Vivid Seats have hidden fees?

Vivid Seats has many hidden fees that can increase the value of your ticket. If you are a buyer, the fees can range between 20% and 40% of the original ticket price listed on the site.

However, the platform also has other fees, including delivery and service fees.

Can you get scammed off StubHub?

Scams are rife on many online platforms that allow users to resell their products, and StubHub is no exception. However, the platform has a policy called FanProtect Guarantee.

In this case, StubHub will replace your ticket if your order has an issue. For example, you will receive a credit worth 120% of the amount you paid for the impacted event or the option for a cash refund.   

Is StubHub safe to buy tickets from?

StubHub is a safe online marketplace to buy tickets for all available events. Each order on the platform is 100% guaranteed, and the service always ensures you get valid tickets or a refund if your ticket has an issue.

Furthermore, StubHub uses reasonable organisational, technical, and administrative measures to protect personal information.


Are tickets through Vivid Seats legit?

Vivid Seats is 100% legit. It offers a buyer’s guarantee to prevent scams and ensure safe transactions. Furthermore, it has a 100% Buyer Guarantee policy that promises to refund your money plus delivery charges if the event is cancelled and there is no rescheduled date.

Alternatively, the company will give you credit to use on future purchases. Finally, if the event gets rescheduled, Vivid Seats will handle your reissuing concern or help you sell the ticket if the new date is inconvenient.

Is StubHub the same as Ticketmaster?

StubHub is not the same as Ticketmaster. However, the websites offer the same services, and their prices are almost comparable for the same events.

Furthermore, the platforms allow users to buy or resell tickets for any event. StubHub’s parent company is Viagogo, while Ticketmaster’s parent company is Live Nation Entertainment.

Are Vivid Seats and Ticketmaster the same?

Vivid Seats and Ticketmaster are not the same. However, you can use them to buy and sell tickets for concerts, sports, and theatres.

Besides, Ticketmaster’s parent company is Live Nation Entertainment, while Vivid Seats merged with Horizon Acquisition Corporation and went public. It now trades on the NYSE and Nasdaq as SEAT.


StubHub and Vivid Seats are two of the best online marketplaces for buying and selling tickets for concerts, sports, and theatres.

Although the two platforms offer the same service, they differ in how they deliver it. For example, Vivid Seats charges users a service fee of between 20% and 40% and a shipping fee after purchasing a ticket.

However, StubHub does not disclose how much fee it charges in percentage. Also, you can list multiple tickets on the platforms, get guarantees if something is wrong with your order, and receive discounts to save money on future purchases.


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